Build great products with confidence
Make smart product decisions, align your team, and tell a compelling product story with Craft.io. The end-to-end product management platform with best practices built-in.
Trusted by thousands of product teams
End-to-end product management platform with best practices built-in
From feedback collection to execution, Craft.io helps your team manage
the entire product lifecycle in one place
Strategy
Feedback
Feature Definition
Prioritization
Capacity Planning
Roadmap
Execution
Guru™ by Craft.io
Strategize your vision
Zoom in and out to understand your long-term goals.
Align company and team objectives
Link OKRs to initiatives, epics, and features, and create OKR-based roadmaps and dashboards for clear visualization.
Collect valuable feedback
Invite people to give feedback on your product or sync existing data to see what your users really need.
matter most
Define the features that
matter most
See which features help reach company objectives using the views that work best for your team.
work on
Prioritize what dev should
work on
Use built-in prioritization best practices to ensure you’re working on the right strategic initiatives.
Plan capacity hassle-free
Automatically visualize and see what each team can work on. Then ship to Jira to make it happen.
Tell a compelling product story
Visualize a unique roadmap for each audience and share just the right information.
Manage your portfolio in one place
View and manage all product data across your company
Make your plan a reality
Seamlessly integrate with dev tools, track progress and ensure successful execution of your plans.
they work
Strengthen your team as
they work
Help your team become better at what they do while they work with Guru by Craft.io, product management best practices built-in.
Finally, one place to work!
Connect everything your team does in one place with two-way integrations.
Product teams love Craft.io
“Craft.io makes it so easy to tie everything we do to OKRs and other metrics that it’s proving to be one of the most valuable tools in Kingfisher’s move to a product-led culture.”
Group Product Manager, Kingfisher
“The bar for what makes a great product gets higher every year. Craft.io is a testament to that. We expect them to keep defining what it means to be at the cutting edge of product, not only in 2023 but also in the years to come.”
Founding CEO, Products That Count
“Now that we have a software solution designed specifically for product management, our agile teams are able to connect OKRs directly to items on their roadmaps and quickly weigh competing items by applying the prioritization models built right into Craft.io.”
Product Management CoE, Fannie Mae
"Craft.io is the first solution I’ve ever used that lets me do just about all of my product work in one environment. That saves me hours every week.”
Product Team Manager, AI21 labs
“Of all the benefits we’re receiving from Craft.io, I think the most significant is being able to view, analyze, and share the same data in many different ways.”
VP of Products, Acolad
“... we extended the product delivery with the product discovery part, driven by insight from customers in one tool!!”
Lead Product Manager, SAP
"Everything on one place".
Scrum Master, Kimberly-Clark
“The full package for road mapping, feedback gathering tool that will truly enable any PM.”
Sr Product Manager, Radicle Balance
"At SaaS Awards, we were most impressed with Craft.io's Guru layer, which provides teams with easy access to hundreds of best-practice templates and views."
Lead Judge, SaaS Awards
"Craft.io offers the possibility to set up multiple views that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking."
Product Owner eCommerce, Kimberly-Clark
“This tool is a one-stop-shop for product management. Craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team.”
CEO & Co-Founder, blings.io
“With Craft.io, we have an always-updated roadmap and a single source of truth that anyone in the company can view. I can’t overstate how valuable that is.”
Group Product Manager, quickbase
“You are pro-grade product managers. Delivering better outcomes and driving continuous improvement.”
Transformation Champion & Senior Marketing Leader, Kimberly-Clark
"…the best combination of stakeholder friendly and team friendly features on the market."
VP of Engineering, Social Native
Craft.io is the perfect product for product managers. It makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.
Lead Product Manager, IMImobile, Cornell University
Product Management, easier. It's also a clearly modern web app, unlike most of its competitors. You can easily create stories and issues out of notes.
Product Owner, Artos Systems
Craft.io supports the entire product management life cycle with a rich and easy to use interface. The kanban boards are well designed and implemented.
Product Manager, Cornell University, Cisco
“Craft.io makes it so easy to tie everything we do to OKRs and other metrics that it’s proving to be one of the most valuable tools in Kingfisher’s move to a product-led culture.”
Group Product Manager, Kingfisher
“The bar for what makes a great product gets higher every year. Craft.io is a testament to that. We expect them to keep defining what it means to be at the cutting edge of product, not only in 2023 but also in the years to come.”
Founding CEO, Products That Count
“Now that we have a software solution designed specifically for product management, our agile teams are able to connect OKRs directly to items on their roadmaps and quickly weigh competing items by applying the prioritization models built right into Craft.io.”
Product Management CoE, Fannie Mae
"Craft.io is the first solution I’ve ever used that lets me do just about all of my product work in one environment. That saves me hours every week.”
Product Team Manager, AI21 labs
“Of all the benefits we’re receiving from Craft.io, I think the most significant is being able to view, analyze, and share the same data in many different ways.”
VP of Products, Acolad
“... we extended the product delivery with the product discovery part, driven by insight from customers in one tool!!”
Lead Product Manager, SAP
"Everything on one place".
Scrum Master, Kimberly-Clark
“The full package for road mapping, feedback gathering tool that will truly enable any PM.”
Sr Product Manager, Radicle Balance
"At SaaS Awards, we were most impressed with Craft.io's Guru layer, which provides teams with easy access to hundreds of best-practice templates and views."
Lead Judge, SaaS Awards
"Craft.io offers the possibility to set up multiple views that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking."
Product Owner eCommerce, Kimberly-Clark
“This tool is a one-stop-shop for product management. Craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team.”
CEO & Co-Founder, blings.io
“With Craft.io, we have an always-updated roadmap and a single source of truth that anyone in the company can view. I can’t overstate how valuable that is.”
Group Product Manager, quickbase
“You are pro-grade product managers. Delivering better outcomes and driving continuous improvement.”
Transformation Champion & Senior Marketing Leader, Kimberly-Clark
"…the best combination of stakeholder friendly and team friendly features on the market."
VP of Engineering, Social Native
Craft.io is the perfect product for product managers. It makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.
Lead Product Manager, IMImobile, Cornell University
Product Management, easier. It's also a clearly modern web app, unlike most of its competitors. You can easily create stories and issues out of notes.
Product Owner, Artos Systems
Craft.io supports the entire product management life cycle with a rich and easy to use interface. The kanban boards are well designed and implemented.
Product Manager, Cornell University, Cisco
“Craft.io makes it so easy to tie everything we do to OKRs and other metrics that it’s proving to be one of the most valuable tools in Kingfisher’s move to a product-led culture.”
Group Product Manager, Kingfisher
“The bar for what makes a great product gets higher every year. Craft.io is a testament to that. We expect them to keep defining what it means to be at the cutting edge of product, not only in 2023 but also in the years to come.”
Founding CEO, Products That Count
“Now that we have a software solution designed specifically for product management, our agile teams are able to connect OKRs directly to items on their roadmaps and quickly weigh competing items by applying the prioritization models built right into Craft.io.”
Product Management CoE, Fannie Mae
"Craft.io is the first solution I’ve ever used that lets me do just about all of my product work in one environment. That saves me hours every week.”
Product Team Manager, AI21 labs
“Of all the benefits we’re receiving from Craft.io, I think the most significant is being able to view, analyze, and share the same data in many different ways.”
VP of Products, Acolad
“... we extended the product delivery with the product discovery part, driven by insight from customers in one tool!!”
Lead Product Manager, SAP
"Everything on one place".
Scrum Master, Kimberly-Clark
“The full package for road mapping, feedback gathering tool that will truly enable any PM.”
Sr Product Manager, Radicle Balance
"At SaaS Awards, we were most impressed with Craft.io's Guru layer, which provides teams with easy access to hundreds of best-practice templates and views."
Lead Judge, SaaS Awards
"Craft.io offers the possibility to set up multiple views that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking."
Product Owner eCommerce, Kimberly-Clark
“This tool is a one-stop-shop for product management. Craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team.”
CEO & Co-Founder, blings.io
“With Craft.io, we have an always-updated roadmap and a single source of truth that anyone in the company can view. I can’t overstate how valuable that is.”
Group Product Manager, quickbase
“You are pro-grade product managers. Delivering better outcomes and driving continuous improvement.”
Transformation Champion & Senior Marketing Leader, Kimberly-Clark
"…the best combination of stakeholder friendly and team friendly features on the market."
VP of Engineering, Social Native
Craft.io is the perfect product for product managers. It makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.
Lead Product Manager, IMImobile, Cornell University
Product Management, easier. It's also a clearly modern web app, unlike most of its competitors. You can easily create stories and issues out of notes.
Product Owner, Artos Systems
Craft.io supports the entire product management life cycle with a rich and easy to use interface. The kanban boards are well designed and implemented.
Product Manager, Cornell University, Cisco
