
MedAware
Overview: MedAware
Medication errors are the third leading cause of death in the US, and they are occurring with greater frequency as healthcare workers operate under the duress of successive shifts and longer hours. In fact, 75% of pharmacists state that they lack sufficient time for their care duties. MedAware’s AI- powered software utilizes big data analytics and machine learning programming to recognize patient-specific medication errors and evolving adverse drug events. The platform’s algorithms behave similarly to those used in the financial industry used to ascertain fraud. After mapping a personal trend line for each patient in the hospital or health system, MedAware continuously monitors for the presence and/or absence of important data that will impact the patient’s care trajectory. Suspicious “outlier” data are flagged by MedAware and sent via an in-workflow real-time notification to the patient care team or pharmacist.
The details here are based on information received from, and verified solely by, the company.
Co Investors
MedAware Management Team
David Franklin
CEO
David Franklin joined MedAware as CEO to accelerate the company’s growth and to scale the company as it more aggressively enters the US market. He brings with him decades of entrepreneurial experience building and scaling health tech companies. He found his passion for early-stage growth companies as co-founder and COO of Connance, a healthcare predictive analytics company acquired by Waystar. Franklin also drove commercial success, enterprise profitability and business transformation in prior executive roles at Waystar, Finvi and Atlas Health. He splits his time in the US between Boston and La Jolla.
LinkedIn profileGidi Stein MD, PhD
Co-Founder & CSO
Andy Wolf
CTPO
Diane Smith
Chief Commercial Officer
Diane leads MedAware’s operations and commercial activity in the US. Diane has successfully transformed pre-and-post-acquisition entrepreneurial startups and turned around private equity, investor-backed, and public health tech organizations from precommercial to profitable. Prior to joining MedAware, Diane was VP of Sales at CenterX, an AmerisourceBergen company.
Ayelet Steinberg, CPA
Chief Financial Officer
Ayelet has over 20 years of experience in various financial leadership roles in Israeli and global technology companies. Prior to joining MedAware, Ayelet served as CEO at Hutchinson Kinrot and as CFO at Cellebrite where she helped grow the company from 8 to 400 employees, and at several high growth startups. Ayelet completed her BA in economics and accounting, CPA, and MBA all from the Hebrew University of Jerusalem.
Dr. John Halamka, MD, MS
Advisory Board Member
John D. Halamka is a professor of medicine at Harvard Medical School, president of the Mayo Clinic Platform, co-chair of the National HIT Standards Committee, co-chair of the Massachusetts HIT Advisory Committee, and a practicing emergency physician. As president of the Mayo Clinic Platform, he is responsible for elevating Mayo Clinic to a global leadership position within digital healthcare, leveraging emerging technologies such as AI, connected healthcare devices, and natural language processing. Dr. Halamka has been developing and implementing healthcare information strategies and policies for more than 25 years and specializes in AI, the adoption of electronic health records, and the secure sharing of healthcare data for care coordination, population health, and quality improvement. In 2020, Dr. Halamka was elected to the National Academy of Medicine (NAM).
Dr. Michal Preminger, PhD, MBA
Advisory Board Member
Michal Preminger is Head of Johnson & Johnson Innovation, East North America. Prior to this role, Michal served as the executive director of Harvard University’s Office of Technology Development (OTD) where she was responsible for development and commercialization of technologies emerging from research in laboratories and for the strategy and execution of all industry collaborations. Michal holds a PhD in biological sciences from the Weizmann Institute of Science, an MBA from INSEAD, Fontainebleau, France, and a BA in medicine from the Hebrew University of Jerusalem.
Prof. Isaac Kohane, MD, PhD
Advisory Board Member
Isaac Kohane co-directs the Center for Biomedical Informatics at Harvard Medical School where he applies computational techniques, whole genome analysis, and functional genomics to study human diseases. Dr. Kohane has led the use of whole healthcare systems, notably in the i2b2 project, as “living laboratories” to drive discovery research in disease genomics and pharmacovigilance and comparative effectiveness with software and methods adopted in over 84 academic health centers internationally. Dr. Kohane has published over 200 papers and leads a doctoral program in genomics and bioinformatics within the Division of Medical Science at Harvard University.
At a Glance: MedAware
MedAware’s medication safety monitoring platform applies a personalized look at the appropriateness of a patient’s medication therapy at each stage of their treatment journey. This novel approach lives seamlessly within existing technology systems, EHRs, and devices—streamlining existing workflows, saving clinical time, and enabling timely patient intervention before harm occurs. MedAware’s AI-powered medication safety monitoring platform closes a critical, growing gap in US healthcare delivery by evaluating patient-specific risk of medication-related harm at every point of their hospital stay. This proprietary approach allows pharmacy teams to maintain the highest levels of patient care quality while gaining scalable operational efficiencies and standardizing best practices system-wide.
“MedAware dramatically improves the quality of pharmacy-facing alerts,” said Trish Tanner, Chief Pharmacy Officer at Ballad Health. “Its accuracy significantly reduces alert fatigue, exponentially increasing the quality of actionable alerts for pharmacists. As a result, the software therefore also enables substantial savings in time and effort for pharmacists and providers."
MedAware was founded following a tragic event when a nine-year-old boy died simply because his physician accidentally selected the wrong drug by mistake when choosing which medication to order for the child from a medication selection list. This mistake was not due to bad judgment on the side of the physician, but rather simple human error - one that proved to be fatal. With the understanding that legacy medication decision support solutions failed to save this boy, a seasoned team of physician-scientists and machine learning experts established MedAware to ensure the highest level of safety for patients and their care teams.
When it comes to medicine, mistakes can be dangerous and costly. In the US:
· Medical errors are the fourth leading cause of death
· 7M preventable medication errors result in injury or death every year
· The total annual cost of medical liability claims in the US is estimated to be around $13B
Transforming Patient Safety
MedAware's AI-powered patient safety platform:
● Mitigates the risk of Medication Errors
● Prevents Evolving Adverse Drug Events
● Drives Medication List Continuity across Care Transitions
● Reduces Polypharmacy risks
● Drives Operational Efficiency
MedAware's Solution
As MedAware grows its presence in the United States, it markets two modules to transform the practice of pharmacy. The first module, Assisted Order Verification, alleviates the pharmacist’s cognitive burden during the order review and verification process, while enabling them to more confidently approve medication orders. The second module, Clinical Monitoring, proactively visualizes real-time evolving risk of medication related harm that is otherwise undetected, driving timely pharmacist-led interventions and improving patient outcomes.
Underpinning these modules, is a powerful platform incorporating AI, statistical and clinical methods to inform medication related risk.
By continuously analyzing and harnessing prescription patterns across millions of patients around the globe, the software accurately flags medications that could put a patient at risk. Due to the high clinical relevancy of its medication alerts, providers and pharmacists have been shown to take clinical action significantly more often than with traditional systems alone. MedAware's alerts lead to prescription modifications 43% of the time, compared to only 5% for legacy system alerts. MedAware goes beyond traditional medication alert systems and drug-drug interaction knowledge bases. As no two patients or providers are alike, the company applies a level of specificity and scrutiny that takes into account the appropriateness of a medication for an individual patient and an individual prescriber. Compared to legacy systems that flag 15-25% of prescriptions with only 16% clinical relevance, MedAware’s platform alerts on just 3-5% of prescriptions, achieving 85% clinical relevance. This significantly reduces alert fatigue for healthcare providers while offering a more accurate patient health assessment.
“Because it is not rule-based, MedAware represents a paradigm shift in medication related risk-mitigation and an innovative approach to improving patient safety,” says Dr. David Bates, Professor of Medicine at Harvard Medical School Said Bo Wilkes, Chief Growth Officer at Ballad Health and Ballad Ventures: “Innovation is the key to transforming how we provide care – especially in rural America – and we are excited about the partnership with MedAware and its very tangible potential to enhance care.”