CropX
Overview: CropX
Serving over 3,000 customers with over 15,000 installations since its launch in 2017, CropX has grown rapidly across 70 countries. CropX has developed a strong network of partners and customers worldwide including PepsiCo, across Latin America, to assist potato farmers improve farming efficiency; NASA, the US space agency, in a food security and agriculture program; Sensus (NL), Reinke (USA), Helm (Germany), Aliaxis (Belgium) and many more.
In addition to strong organic traction, CropX has completed six acquisitions across three continents: CropMetrics, Tule and EngeniousAg in the US, Dacom in the Netherlands, ReGen in New Zealand and Green Brain in Australia.
Backed by a world-class syndicate of strategic partners and investors, CropX is determined to continue its global expansion, acting as the big-data North Star for the entire global AgFood value chain.
The details here are based on information received from, and verified solely by, the company.
Co Investors
CropX Management Team
Tomer Tzach
CEO
Tomer Tzach serves as the CEO and Board Member at CropX. Tomer served as CEO at Zoara and Clixie. Tomer also served as CEO at ViewScore. Tomer is a seasoned manager with strong technological and financial background, including managing three technological companies that generated multi-million dollar revenues, two of which were acquired by strategic investors under his leadership. In addition, Tomer was an acting partner at Eurofund, Israel's most successful venture 2000 VC fund. Tomer served as a pilot in the Israeli Air Force for seven years, and holds a BA in computer science from the Technion and an MBA from the University of Haifa (summa cum laude).
LinkedIn profileAnat Assa
VP Human Resources
Before joining CropX, Anat held HR management positions at tech start-ups, including Flash Networks, TTI Telecom, and Verix. Anat holds a MBA in strategic human resources management from Haifa University and a BA in social science from the Open University.
LinkedIn profileJohn Gates
Senior Vice President, Global Product
Before joining CropX, John served as the chief science officer and head of product at CropMetrics. Prior to that, John was a senior scientist and research manager at The Climate Corporation and a professor of hydrology at the University of Nebraska. John is an experienced developer of data-driven software for agriculture and has several related publications and patents. John holds a PhD in geography and environment; MSc in environment change and management from Oxford University; and BSc in mathematics from the University of Arkansas.
LinkedIn profileSagi Briteman
CTO
Sagi brings with him more than 20 years of experience in software development and R&D management. Prior to joining CropX, Sagi held roles such as vice president R&D at Dassault Systems Israel as well as co-founder and vice president R&D at Artizone and, most recently, he was vice president R&D at Knowmail, a small startup that tried to solve the problem of email overload. Sagi holds a BA in computer science from the Academic College of Tel Aviv-Yafo.
LinkedIn profileJanneke Hadders
CEO CropX EU
Raised at a farm, Janneke is an AgTech pioneer and an award-winning entrepreneur. Janneke is a board member at the regional Chamber of Commerce in the Netherlands. She has previously held board positions in AgroConnect, the Innovation Alliance Foundation, and has chaired the Board at Drenthe College. Janneke has been listed in The Inspiring 50 list, a list of the top 50 most influential and inspiring tech-women in the Netherlands. She holds a master’s degree in law and business administration from the University of Groningen, the Netherlands.
Eitan Dan
GM CropX NZ
Experience: Eitan rejoined CropX to lead the company’s activity in NZ, after having served as the COO between 2016-2019. Over the past two years, Eitan worked at Elbit Security Systems as VP Homeland Security. Eitan has garnered vast executive managerial experience with companies such as AGT International Group, Logic and 3i-Mind, leading successful largescale projects in areas of safe and smart cities, critical infrastructure protection, intelligence and homeland security. Education: Master’s and bachelor’s degrees in Commercial Law from Tel Aviv and Berkeley Universities, an MBA from Polytechnic University NY, and a B.Sc. in Computer Programming.
LinkedIn profileTaha Ghaznavi
Global SVP Product
Taha joined CropX in 2023 with 20+ years global leadership experience building software, hardware, and AI/ML products in enterprise and industrial domains, leading product vision, road mapping, and strategy for DeepTech, B2B SaaS, logistics, e-commerce, AgriTech, IoT, and autonomous robotics companies. Taha is a twice startup founder, with experience in three successful exits. Before coming to CropX Taha led the hardware, software, IoT, and crop science product teams at Infarm. Taha holds a BSc, in computer science, philosophy from McMaster University.
Shai Meltzer
CFO
Before joining CropX, Shai was CEO of XACT Robotics. Before this, Shai held key management positions including at XACT Robotics and Wavion Networks, were Shai was CFO, VP operations and then appointed general manager. Before this Shai was head of finance for Marvell Israel. Shai holds a BA in economics and accounting from Haifa University and a CPA certificate.
Julia Levy
Senior Vice President, Corporate Development
Julia brings with her more than 20 years of experience in corporate development, partnerships, M&As and business strategy. Prior to joining CropX, Julia held roles such as Corporate Development Director at STK Bio-Ag Technologies, a leading global biopesticide company, and as Deputy Head of M&A at Caisse des Depots et Consignations in France. Earlier in her career, Julia served as an associate director at Lazard Freres Investment Banking and as a Manager at KPMG Corporate Finance. Julia holds an MBA from ESSEC Business School in France.
Eyal Lasko
VP Hardware
Eyal has 30 years experience in HW development. He has a BSc EE, MSc EE, and an MBA.
At a Glance: CropX
Data for Growth
Founded in 2014, CropX Technologies is one of the fastest growing providers of agribusiness farm management systems in the world, deployed in over 70 countries and across all the arable continents. The company’s Agronomic Farm Management System is a super-scalable, easy-to-use integrated software and hardware system that connects farm data, real-time field/crop conditions and agronomic knowledge to help agribusinesses and farmers save on inputs and increase yields.
The company’s expertise is grounded in farming, agronomy, hydrology, machine learning, engineering and tech and its team spans four continents with offices in the United States, The Netherlands, New Zealand, Australia and Israel. CropX has 107 employees of which 34 are in Israel, 32 in Europe, 27 in the USA and the rest in Australia/NZ. CropX’s management team is gender equal.
The CropX system synthesizes data from soil to sky in a user-friendly app capable of managing numerous farms and fields from one account. Soil sensors, satellites, farm machinery and a wide array of data sources power the generation of predictive agronomic insights and advice displayed to users on a simple, yet powerful dashboard accessed via desktop or mobile device.
By using the CropX System agribusinesses and farmers manage and perform numerous activities on the farm such as irrigation, fertilizer application, and spraying (chemicals application). CropX provides a broad array of intelligence including crop information, crop growth data, soil information, sensor data, weather analysis data, soil moisture data, automation, disease risk maps, field spraying conditions, nitrogen runoff and leaching prevention guidance, and third-party hardware data CropX solutions enables agribusinesses and farmers to anticipate future farming results and to proactively manage them.
B2B/Strategic Partners and Customers
CropX’s go-to-market strategy and main channel to market is via B2B transactions.
CropX’s customer list includes companies such as John Deere, Nutrien, NEC, Reinke and many others. For example, in 2021, PepsiCo’s largest Latin American operation announced that it was using CropX to assist potato farmers improve farming efficiency and become more environmentally sustainable. Another notable customer is the US space agency, NASA through its food security and agriculture program for global agricultural monitoring services, NASA Harvest.
Deployments and Agronomic Performance
CropX’s ultra-scalable solution enabled it to grow extremely fast: Since 2019, despite COVID lockdowns, CropX succeeded to deploy over 15,000 systems, in more than 60 countries worldwide, reaching over 3,000 paying customers.
From the agronomic perspective, CropX’s system has proved to generate up to 50% water savings across different crop types, 20% fertilizer and chemicals reduction, with 20% yield increase.
Acquisitions
CropX has positioned itself as a consolidator in the AgTech industry, successfully completing six acquisitions of competing companies. PitchBook recognized CropX as a Top-10 Strategic Acquirer, alongside John Deere, CNH, Mitsui and others. CropX has proven its ability to successfully find, negotiate and integrate acquired companies and to generate immense value from these acquisitions, including technology, team, data, customers, market access, and knowhow. Among the company’s acquisitions are the Dutch farm management company Dacom Farm Intelligence, Nebraska-based CropMetrics, and New Zealand-based ReGen.
Sustainability
CropX is proud to have a huge positive impact on the environment. With up to 50% water savings, up to 20% reduction in fertilizer usage and up to 20% positive yield impact, CropX is leading to 9%-13% less greenhouse gases emissions, saving an estimated 1.5 million tons of carbon a year. CropX is fully compliant with 7 of the UN’s Sustainability Development Goals.
Investors
CropX is fortunate to be backed by the world’s leading agribusinesses and Tier-1 VCs, who recognize that CropX precision-ag solutions set new standards of best practices for environmental sustainability and greater farm productivity. Existing investors in addition to OurCrowd include Aliaxis, Finistere Ventures, Innovation Endeavors, Greensoil Investments, Bosch, NEC, Sumitomo, Helm, and Reinke.
Information sourced from https://www.cropx.com, verified solely by the company.