BlueTree Technologies
FoodTechOverview: BlueTree Technologies
Natural beverages, such as 100% natural squeezed orange juice, enjoy a reputation of being healthy. They are, however, high in sugar, which contributes to obesity, associated with cancer, and in some places is subject to warning labels and sugar taxes.
BlueTree has developed a physical platform to selectively remove natural sugar and can be used with any natural liquid with high sugar content. The process does not include the addition of any chemicals or other substances, leaving the original source a 100% natural product with all other ingredients left intact.
BlueTree's platform can also be used to reduce sugar in other beverages, such as regular and alternative milk. The company is also developing a platform to reduce sugar in natural alcoholic beverages such as wine and beer which may also be used for non-alcoholic products. The global sugar reduction market is expected to reach $30B by 2030.
The details here are based on information received from, and verified solely by, the company.
Co Investors
BlueTree Technologies Management Team
Michael Gordon
CEO
• Previously senior director at Coca-Cola. • Previously leading the strategic partnerships at Watergen. • MSc in water and soil sciences and MBA (Hebrew University of Jerusalem).
LinkedIn profileDidier Toubia
Founder & Chairman
Didier Toubia is a Biologist and Food Engineer by education. He is the current CEO of Aleph Farms, which cultivates meat without the need to grow and kill a cow to eat it. Didier has been instrumental in bringing to the global market several innovative life sciences products. Didier recently served as NLT SPINE's CEO, a VC-backed start-up successfully sold to SeaSpine [NASDAQ:SPNE]. During his six years as a CEO, Didier raised over $20M, opened the US operation and led a co-development with Johnson & Johnson. Prior to that, Mr. Didier Toubia co-founded and served as the CEO of IceCure Medical [TASE: ICCM], a VC-backed fast growing medical device company, which successfully went public on the Tel Aviv Stock Exchange. Mr. Toubia also served as a Partner at the Life Sciences practice of Cukierman & Co. Investment House Ltd. Didier Toubia started his career as a Researcher in Biochemistry and Microbiology at the Food Department of the ARO- Vulcani Center. Mr. Toubia holds an M.Eng. in Biology, Biotechnology and Food Eng. from AgroSup Dijon (France), incl. a Thesis at the Technion Institute of Technology, Israel and an International Executive MBA from the Kellogg School of Management, Northwestern University, IL (USA) and the Recanati Graduate School of Business Administration, Tel Aviv. Didier is co-inventor of 40+ patents.
Yuval Klein
Founder
Over 25 years of experience in the hi-tech and media industries. Yuval founded Maya Water Technologies Ltd (acquired by Shari Arison), Co-founder of The 3rd Ear, established Hed-Arzi Multimedia, and Hed-Arzi Online served as the VP Marketing of Tower Records (Israel) and is Co-founder of PLYmedia and AudioBurst (SubPLY). Today Yuval is fully dedicated to answering a simple question - "How Sweet?" as the CEO of Valiber Ltd and as the CEO of Blue Tree Technologies Ltd.