
Clinch
Overview: Clinch
Flight Control helps agencies and brands to drive online and in-store branding, sales, and loyalty, while providing them with customized consumer intelligence about the audience viewing their ads. Personalized ad experiences reach people in every digital channel: social media, over the top (OTT) and connected TV, mobile apps, digital out of home, streaming services, and programmatic channels. The artificial intelligence (AI)-powered platform continuously learns from experience and changing consumer behavior with deep data-driven monitoring of segmentation, website activity, demographics, weather, location, and other variables. The platform analyzes and delivers this data to enable advertisers to communicate with everyone, everywhere with relevant digital content to improve overall engagement and results to reach their goals.
Clinch’s award-winning dynamic creative optimization (DCO) technology also automates video ad campaign production and optimization in real time, enabling clients to change content and scale based on changing circumstances and data.
Clinch’s international customer base includes Nespresso/Nestle, AB InBev, Staples, AAA, Carrefour, Albertsons, Stellantis, Kia and Hyundai.
The details here are based on information received from, and verified solely by, the company.
Co Investors
Clinch Management Team
Oz Etzioni
CEO & Co-Founder
Experience: • Head of UX & Innovation @ MRM McCann (IPG) • Over 12 years of experience. • Executive management roles (Tech industry, Israeli Air Force) Education: • Univesitat de Pompeu Fabra - Elisava (Industrial Design) - Barcelona • Parsons School of Design (Product Design) – New York
Raz Peter
CTO & Co-Founder
Experience: • Dev. Leader @ Elbit Systems. • Over 12 years tech experienced entrepreneur • Master of software engineering & algorithms Education: • Tel Aviv University (BSc Electrical and Electronics Engineering) – Tel Aviv
Adi Raz
Head of Product
Experience: • VP Product @ Say Media • Sr. Product Manager @ Double Verify • Business Product Manager @ Siemens Education: • Tel Aviv University (Computer Science and Economics) – Tel Aviv
Taylor West
Head of Sales
Experience: • SVP Sales @ Amobee • GM North America @ Zeotap • Regional Sales Dir. @ Conversant Education: • SMU – Southern Methodist University (Cultural Anthropology, Psychology) - TX, USA
Charel MacIntosh
Head of Business Development and Partnerships
Experience:
Yaron Cohen
VP Engineering
Yaron Cohen, VP R&D Experience: • VP R&D @ Engie • Team Leader @ Infolinks • CTO, Cofounder @ Jamstar Education: • The Academic College of Tel Aviv (Computer Science) – Tel Aviv.
At a Glance: Clinch
Clinch is a SaaS technology company that empowers advertising agencies and brands to build, manage, optimize, and measure digital campaigns on any channel more efficiently and effectively. It provides a media-agnostic, intuitive self-serve platform for omnichannel campaign management that enables its clients to manage every aspect of data-driven, digital advertising campaigns using their own teams, with advanced ad serving, dynamic creative optimization (DCO) and unique consumer intelligence.
Clinch’s Flight Control platform includes AI-powered creative personalization delivering consumer-tailored ad experiences across all channels to drive online and in-store performance and sales. Clinch’s omni-channel solution leverages data to automate, personalize, and optimize display and video ad experiences at scale, across programmatic, social media, in-app, native, and over the top (OTT) and connected TV. Flight Control also provides workflow automation and efficiency that allows agencies to expand existing business and win new business while doing much more with less, in less time.
Showing the right message to the right person at the right time" requires personalizing the brand's creative in real time, at scale. While display creative dynamic allows personalization in static ads, brands and agencies have struggled to produce personalized advertising at scale for video. Clinch overcomes this challenge by using signals such as segmentation, website activities, demographics, weather, location, and more, to seamlessly produce tailored video creative at scale, to drive branding, sales, and loyalty.
True Omnichannel Personalization
Consumers move between devices and channels rapidly. Web, social, OTT/CTV, mobile, sometimes several at once. Clinch takes the difficult job of producing and optimizing personalized ads across all channels and makes it simple.
The word Omnichannel is used a lot. What it usually means is “we put your content in every channel.” With Clinch, your ads don’t just appear in all channels, the company’s AI applies learnings from all channels across all channels, to make better decisions across your whole campaign footprint. With every impression connected by Clinch’s Personalization Everywhere intelligence platform, channels aren’t silos anymore.
Clinch believes advertising is where video and data come together. In a time in which brands can no longer effectively communicate with a few mass messages, and when consumers expect and deserve respect for their time and relevance to their needs, the world needs a company that enables advertisers to easily personalize their content, in every touchpoint with their consumers. Clinch thinks of itself as enabling Personalization Everywhere. Because that’s where the audience is and that’s where brands must be: everywhere.
Information sourced from https://clinch.co, verified solely by the company.