German mobile ad technology platform RNTS Media will fully acquire Israeli mobile Real Time Bidding (RTB)-based ad exchange Inneractive Ltd. for $46 million cash and a further $26 million in potential milestone payments. Inneractive is a mobile RTB-based ad exchange focused on powering display, native and video ads.
Based in Petah Tikva, and with offices in New York, San Francisco, and London, the company was founded in 2007 by CEO Ziv Elul and president Offer Yehudai. Inneractive's past investors include Evergreen Venture Partners, businessman Idan Ofer, advertising tycoons Moshe Teumim and Mody Kidon, and others.
Inneractive doubled gross revenue to $43.2 million in 2015 and it is aiming to double revenue again over the next two years. The company is already profitable.
Inneractive’s platform currently serves over 630 million MAUs spanning 180 countries and empowers mobile publishers to realize the full potential of their inventory by providing technologies for the buying and selling of mobile ads. The Inneractive programmatic platform for display, native and video ads is comprised of a mobile Supply Side Platform (SSP), a Private Marketplace and an Open Ad Exchange.
Inneractive was recently recognized as one of the fastest growing technology companies in the Deloitte Technology Fast 500™ EMEA. Its product offering and technology is highly complementary to that of RNTS unit Fyber.
Elul said “We have been working with Fyber and its strong executive team for a long time and are excited to join the RNTS family. We are passionate about the potential of our future together, excited about the synergies and confident in our ability to work together to offer publishers the most comprehensive tech stack in the industry.”
Elul will join the RNTS executive board upon completion of the transaction. Inneractive will be run largely independently within RNTS Media and continue to pursue its growth plan. At the same time, RNTS expects to generate important revenue synergies for the combined group by monetizing Fyber’s audience through Inneractive’s platform, combining the liquidity of both exchanges and collaborating on innovations to support mobile video growth.
Published by Globes [online], Israel business news - www.globes-online.com - on March 3, 2016
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